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Musicians' Union Rates (3)

10/12/2018

 
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<
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Most of our bookings are private and clients don't really want them to be filmed. Offering discounts is great but that will eat into your profits. Your rates should be at least £150 per person as I think that is the minimum I would pay musicians.
We always ask bands to be self contained, all PA provided by them. We always ask for hot food, soft drinks, dressing room and travel (if over 20 miles from your home address) per car.
We don't change prices for corporate clients or weddings, this is something I believe in. I don't think people should mark up prices because clients can afford more.
​It's really difficult to ask clients for permission to film their private events and not something I would encourage.
Ouch. Pretty soul-destroying words. A kick in the teeth? Despite asking us to think about reducing our price, the agent insists we should pay at least £150 per musician, regardless of the engagement species.

Firstly, let's re-clarify our position with regards to Musicians Union Rates.
  • We have no problem and even encourage musicians to charge Musicians Union Rates if they feel that this is in their best interests relative to the situation.
  • What we don't tolerate is the view that these rates should apply to every musician and circumstance, and being criminalised for not adhering to such a universally set standard.

Why has this been posted? Because we feel that there is nothing we can say to the agent in this particular dialogue that will help matters. The agent has effectively undone all of our suggestions. We feel uncomfortable in imparting our own opinion in the small hope that this might influence the agent, lest this grate on the agent - just as Work Not Play campaigners can't preach an 'all or nothing', one-size-fits-all approach to the rest of the world. The views expressed in this blog may be considered controversial: we'd rather house them here in our own arena - a safe, virtual space - as opposed to forcing our viewpoints upon someone who won't necessarily understand or agree.

Secondly, let's point out, at face value, the contradictions...
Email #1
Email #2
Just looking at your listing and was wondering if you have any new promo materials that we could use to improve your listing?
Most of our bookings are private and clients don't really want them to be filmed.

​It's really difficult to ask clients for permission to film their private events and not something I would encourage.
I would like to ask you to think about reducing your price if at all possible.
Offering discounts is great but that will eat into your profits. Your rates should be at least £150 per person as I think that is the minimum I would pay musicians.
The agent advises against filming their events. This drastically reduces bands' capability to generate new promo materials.

By extension, in advising against asking clients for permission to film events, the agent advocates bands spending more money on music video shoots - which does nothing other than to open up additional financial and logistical problems for bandleaders, as is well-documented in this blog. See Empower the individual and Risk Factor for some tasters, and culprits such as Delfina and Alexandra.
​
How else would the agent expect bands to generate new promo materials?

Thirdly, let's quickly review the Phasma budget.
  • £200 damages due to the studio cancellation triggered by a musician's withdrawal.
  • £168.00 (14/09/2015: Rehearsal (Studio Fee)
  • £105.00 (15/09/2015): Rehearsal (Musicians' Fees)
  • £105.00 (29/09/2015): Rehearsal (Musicians' Fees)
  • £285.00 (11/10/2015): Studio (Musicians' Fees)
  • £220.00 (13/10/2015): Studio
  • £180.00 (19/10/2015): Piano Recording
  • £735.00 (01/12/2015)
    • £260.00: Studio 1 Day Rate Weekend 10am-6pm
    • £375.00: Professional Photographer and assistant
    • £100.00: Professional Retoucher
  • £84.00 (01/02/2016)
    • £40.00: 9 Feet Colorama per meter White
    • £30.00: Blackout
    • £14.00: VAT
  • £250.00 (04/02/2016): Soul Photos Musicians' Fees
  • £25.00 (10/06/2016): Soul Recording (Backing Vocals)
  • £50.47 (20/06/2016): Soul Recording (Backing Vocals)
  • £30.00 (13/07/2016): Soul Recording (Backing Vocals)
  • £720.00 (03/08/2016): Soul Recording (Post-Production)
  • £300.00 (27/07/2017): Professional Retoucer - 4 images cutout and composition.
  • £3457.47 TOTAL

​These are merely the capital costs and exclude money spent on costumes and travel expenses for the studio rehearsals and recordings estimated £200 - £300 excess.

While the label managed to save money in some areas (thank you to those who made that possible), how many musicians do you know of who have invested this kind of money?

Also consider the quote from SLV Studios: £495 DRY HIRE (not including videographer, retoucher and musicians and the potential expense that this would add to the bill.

Fourthly, let's look at the implications of some of these statements.
From: SM
Subject: Re: Listing update - P
Date: 10 December 2018 at 18:37:28 GMT
To: Rory
Ok, I am going to answer below.
-- 
SM

On Mon, 10 Dec 2018 at 10:42, Rory wrote:

Hi M
Thanks for getting in touch and hope you’re well.
At the moment we’ve got no additional promo materials for Phasma (“P”). I’m waiting for some bookings to come in so we can get them filmed and photographed. We had an enquiry for a potential residency at Pizza Express Jazz Club last week supporting one of the America’s Got Talent finalists so I’m pursuing that lead with a view to subsidising the band’s performance (to make it cheaper for the client) and then filming it.

Is that from TW? I know she is booking in bands now and we already work with her.

Yes, I’d be happy to consider reducing the cost. I’d still like to push clients towards booking in advance as much as possible though to make this easier for us, hence maximising on the Early Bird and Advance discounts. These are 20% Early Bird if booked over 6 months ahead and 10% Advance if booked over 1 month ahead. That way we can subsidise bookings and then use them to generate more promo material, as musicians have already insisted on us paying MU rates (as it is, our performance fees fall just short of MU rates). I’d be interested to hear your thoughts as to how to go about this.  

Most of our bookings are private and clients don't really want them to be filmed. Offering discounts is great but that will eat into your profits. Your rates should be at least £150 per person as I think that is the minimum I would pay musicians.

Also worth noting that the fees on LMM include everything (number of cars, meals, PA etc.) because we’ve been encouraged to start from the top and discount downwards so we are managing expectations in the most transparent way — not all clients are aware that the musicians need to travel or eat or provide PA for example — so we’ve had to ‘load’ all fixed quotes on the assumption that none of these things are not provided by the client. It’s a shame that clients are likely to be put off by the listed costs or that they’re not willing to negotiate.   

We always ask bands to be self contained, all PA provided by them. We always ask for hot food, soft drinks, dressing room and travel (if over 20 miles from your home address) per car.

I’m wondering whether it makes sense having the costs listed on there at all since every enquiry prescribes a different set of variables and thus a different calculated cost. I’m following a fixed procedure so it’s not like I’m estimating. I’d like to have more flexibility dependent on certain factors e.g., engagement species (“Private”, “Corporate”, “Venue”, “Wedding” etc.) or notice period, so I’d like the quoting process to be more open-ended.

We don't change prices for corporate clients or weddings, this is something I believe in. I don't think people should mark up prices because clients can afford more.

I’m also interested in pushing for more Deal Code 2’s (where the client stipulates a budget and we ‘bid’ for the booking based on that budget, rather than quoting. I believe we’re potentially missing out on a lot of work because clients aren’t stipulating their budget from the outset and bypassing the opportunity for us to negotiate.        No, this would be going to the Encore and Pop Top practice of answering lots and lots of enquiries and the lowest getting the job. I don't think a race to the bottom is the way to be professional and I hate those kind of sites as it implies to clients they can beat down highly sought after and professional musicians. 
I’d be happy to subsidise on a couple of bookings if we’re able to produce recordings from them. From the point of view of keeping our listing, yes, the listing is very valuable and will hopefully generate some more work for the band.

It's really difficult to ask clients for permission to film their private events and not something I would encourage. 

Please let me know your thoughts on this.
Hope that helps. x

Cheers
Rory

From: Rory Duffy
Subject: Re: Listing update - P
Date: 10 December 2018 at 10:42:04 GMT
To: SM
Hi M
Thanks for getting in touch and hope you’re well.
At the moment we’ve got no additional promo materials for Phasma (“P”). I’m waiting for some bookings to come in so we can get them filmed and photographed. We had an enquiry for a potential residency at Pizza Express Jazz Club last week supporting one of the America’s Got Talent finalists so I’m pursuing that lead with a view to subsidising the band’s performance (to make it cheaper for the client) and then filming it.
Yes, I’d be happy to consider reducing the cost. I’d still like to push clients towards booking in advance as much as possible though to make this easier for us, hence maximising on the Early Bird and Advance discounts. These are 20% Early Bird if booked over 6 months ahead and 10% Advance if booked over 1 month ahead. That way we can subsidise bookings and then use them to generate more promo material, as musicians have already insisted on us paying MU rates (as it is, our performance fees fall just short of MU rates). I’d be interested to hear your thoughts as to how to go about this.
Also worth noting that the fees on LMM include everything (number of cars, meals, PA etc.) because we’ve been encouraged to start from the top and discount downwards so we are managing expectations in the most transparent way — not all clients are aware that the musicians need to travel or eat or provide PA for example — so we’ve had to ‘load’ all fixed quotes on the assumption that none of these things are not provided by the client. It’s a shame that clients are likely to be put off by the listed costs or that they’re not willing to negotiate.
I’m wondering whether it makes sense having the costs listed on there at all since every enquiry prescribes a different set of variables and thus a different calculated cost. I’m following a fixed procedure so it’s not like I’m estimating. I’d like to have more flexibility dependent on certain factors e.g., engagement species (“Private”, “Corporate”, “Venue”, “Wedding” etc.) or notice period, so I’d like the quoting process to be more open-ended.
I’m also interested in pushing for more Deal Code 2’s (where the client stipulates a budget and we ‘bid’ for the booking based on that budget, rather than quoting. I believe we’re potentially missing out on a lot of work because clients aren’t stipulating their budget from the outset and bypassing the opportunity for us to negotiate.
I’d be happy to subsidise on a couple of bookings if we’re able to produce recordings from them. From the point of view of keeping our listing, yes, the listing is very valuable and will hopefully generate some more work for the band.
Please let me know your thoughts on this.
Cheers
Rory

On 7 Dec 2018, at 14:48, SM wrote:
Hi,
Hope you're well.
Just looking at your listing and was wondering if you have any new promo materials that we could use to improve your listing?
I'm asking this because you've had 2 enquiries up to this date for this listing so it would be great to improve it if possible!
I also wanted to let you know that we've reduced your commission and would like to ask you to think about reducing your price if at all possible.
Kind regards,
M - Assistant to
SM
  • Statement
  • Implications
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We always ask bands to be self contained, all PA provided by them.
Excuse me while I take a moment to magic 3 fully-staffed PA systems out of thin air...

​Here are some example equipment purchase costs.

  • £387.67 (14/09/2012)
    • £342.00 - Yamaha Stagepas-300 P.A. System
    • £10.87 - Stagg Music Stand Black Collapsible Foldable With Bag
    • £34.80 - Speaker Stand Kit 2Pcs Steel
  • £1580.00 (22/08/2013)
    • £650.00 - YAMAHA 16CH MIXER
    • £465.00 - Yamaha DXR10 Active PA Speaker
    • £465.00 - Yamaha DXR10 Active PA Speaker
  • £595.00 (20/08/2014): Yamaha Stagepas 400i PA System + FREE Speaker Stands Bundle.

These costs are non-exhaustive and extracted from Red & Black Music's account records 2012-2014.
​
They EXCLUDE:
  1. The depreciation value of such assets over time through repetitive application at weddings, privates and corporates.
  2. The extra transport costs (taxis, lifts etc.) required to transport equipment around the country.
  3. Microphones, stands, cables and other supporting equipment running into £100's.

The client always asks us to be self contained, all PA provided by us. Yes, we are self-contained, but we apportion monetary value to provide PA. Why? Because the financial overheads involved in transporting equipment around the country (not to mention the depreciation value of using equipment) are greater for than they would be otherwise. ​If the client  provides PA (e.g., music/arts venues and festivals), we discount the charge of ourselves providing PA included by default in all of our quotes. This way, we're flexible: we're still 'self-contained' but we give clients the choice.

If provision of PA is expected, plus the responsibility of setting up and sound checking, it is not unreasonable to expect this to be reflected in the cost, otherwise someone is ultimately doing a load of extra work for free.

If the client opts to provide their own PA, this might work in the interests of both parties. For example, the musicians needn't transport equipment around the country should equipment be available at the venue already. And the client needn't spend extra money on equipment if cases where they have access to their own. It works both ways. All it requires is simply asking and answering the question: that simple mechanism of COMMUNICATION (in this case reading and understanding a quote), that invariably doesn't happen. If the client doesn't read or understand a quote and provides PA yet still pays the PA charge then that's fine too. The client may be too "Busy" and that's fine but at least it couldn't be said that we haven't been willing to negotiate on this.

​A specialist AV company is entitled to charge for the hire of their equipment as well as its upkeep and maintenance. Why shouldn't musicians be entitled to do so?

At the heart of this lies an assumption and expectation that musicians - being musicians - are automatically qualified sound and lighting suppliers. This invalidates the accreditations specialist sound and lighting suppliers attain for their disciplines - disciplines completely separate from those of singing or playing an instrument, all of which potentially take years of study and rack up thousands of pounds in student debt.

Yes, we are self-contained, to an extent... By including PA costs in our quotes by default, we're actually helping the client to save money by taking some of the provision in-house rather than them having to fork out more money for a specialist AV supplier.

And yes, we are encouraged to be multi-disciplinary and we have adapted to that expectation to a certain degree. Our moderate PA charge does at least achieve that happy medium whereby we're able to cover our own overheads whilst also giving clients the freedom and the flexibility to opt out of paying those charges if, for example, they're a festival promoter running a stage and providing their own sound, lighting and back line for the musicians. If addressed in advance, it might make more financial sense for the festival promoter to hire an AV company to look after a whole day's billing rather than pay multiple PA charges across all bands: less cost and less administration all round. Win Win.

​See also Zara K incident.
​Why wasn't this communicated in advance?
It is appreciated that Rory has offered to reduce his fee by £50 for his PA but I think that he should be aware that I have spent £210 for equipment with Farnham Sound and Light for the use that evening. I always thought that bands provide all their own equipment.
  • Statement
  • Implications
<
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We always ask for hot food, soft drinks, dressing room and travel (if over 20 miles from your home address) per car.
This is all very well, but can we say that this always works out as expected? A few choice examples of where it didn't:
​
  • Show Advance - Diáspora - 25/02/2017 - a booking via the same agent where the musicians weren't sufficiently fed.
  • Gig confirmation re: 23/08/2014 - a booking where the musicians weren't sufficiently fed, and the rider was "pretty much non-existent" (did they know 2 of the musicians were vegetarian?).
  • Gig confirmation re: 09/08/2014 - a booking where the rider wasn't confirmed, leaving the performers in a position of possibly having to go without food or having to negotiate this, despite it being stipulated in the agency contract. Yes these clients were really cool and nice, so it turned out fine, but not all clients are that way (sadly).
  • "Complicated" - check out this article disclosing what happened when food & drink was stipulated on a load of contracts, yet this wasn't adhered to and the label ended up having to bill the client for a whole summer's worth of food & drink for the sake of simplicity (i.e., such things not being accounted for at the point of enquiry).
  • Negotiating For Nothing (1) - a client refusing to negotiate on transport, food or sound yet expecting the artist to drop their fee for no concrete incentive.
​
As we've seen from these examples, it's not always easy when managing multiple bookings via multiple agents, all of whom nuance a slightly different opinion and approach on this - all of which we respect but don't necessarily apply to us.

​By the same token, we've been made aware of an 'unwritten expectation' for clients to feed musicians. But can we say that all clients are aware of such an expectation, especially if they haven't had the opportunity to hire musicians previously?

​Hence why we include it in all of our quotes, to cover our own backs in situations where we're not in control of circumstances, but discount if the client says that this can be provided. That way there can be no doubt.
  • Statement
  • Implications
<
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We don't change prices for corporate clients or weddings, this is something I believe in. I don't think people should mark up prices because clients can afford more.
The agent doesn't believe in changing prices for corporate clients or weddings. This is fine. The agent is entitled to that belief, and we assume that there is a valid reason behind this. However, note that the agent is discouraging us from charging higher rates for weddings and corporates.

Let's imagine a scenario whereby our quotes work out to be over 35% - 50% of the total ticket sale revenue for supporting band, if tickets are priced at £30pp this is the maximum that customers are willing to pay in London for emerging artists, the venue only has a capacity of 116 and if all the tickets are sold, that would not leave enough to cover the main artist fees, advertising and other event expenses.

Would we still charge them the same as if we would for a wedding or a corporate client? Probably not...

Here are a couple of stark reminders why we would charge more for a wedding or a corporate:
​
  • Zara K - The heightened professional expectations of a wedding scenario, and the recent demands of brides and grooms means we've since treated weddings as a species separate from privates and corporates.
  • Zara D - corporate event for which they took 3 months to pay due to a miscommunication.

Let's add to the mix the possibility that our venue might allow us to film the event and also promote exposure of the band. This sweetens the deal somewhat and provides other mechanisms by which we might reduce our fee.

​Why are we discussing this at all? The reality that so many factors come into play here that it's more than just a simple case of quoting MU Rates across the board. Don't get us wrong: quoting MU rates can be a good thing too. But there needs to be an accountable basis for doing so in the first place. It's also paramount to stick to your guns once quoted, i.e., not accepting an engagement at perceived 'lesser terms' without having an accountable reason - a concrete incentive such as transport, subsistence or a sound PA.

​The Conclusion...

What's to gain from this discussion? MU Rates, whilst being a useful tool and reminder to not undermine one's worth, is invariably abused as a stick to beat with.
  • It's over-simplistic: it shoehorns a universal set standard to something very non-standard, deep and complex in a myriad of different ways: applied to all forms of music making, regardless of ability, availability and experience, personal strengths and weaknesses endured by the musicians or incentives provided by the client.
  • It's unrealistic: it both enforces and denies what actually happens.
  • It's narrow-minded: it places all onus on the financial aspects of music-making, regardless of the other virtues of value and exchange that come alongside: virtues such as an appreciation of music or helping musicians to feel welcome and inspired in non-monetary ways.
  • YES, in many cases musicians need to work for a living. But there are varying degrees on that spectrum and the reality is that this isn't so 'black and white'. It's relative to the individual. So, what might work for the many, might not work for the few.
  • How can one musician be objectively compared and contrasted against another musician, purely on the restrictions of financial terms?
  • How can what one musician offers be objectively compared and contrasted with what another musician offers?
  • Why should perceived value be dictated by an external, absolute source?
  • It creates an unhealthy, elitist disparity.
  • It sets apart musicians who are considered to be 'pro' vs. musicians who are trying to start their own businesses or create work and opportunities for other musicians.
  • It invalidates musicians' experience.
  • It prevents starting out musicians from working.

As a working musician, I'm proud of the fact I'm prepared to play for less than the recommended MU Rates. I believe that this doesn't make me any less of a musician. I've said many times before I'd rather play for free to a client who is communicable, accountable, takes the time to engage, ask and answer questions and provide feedback, and treats us WELL, than a client who pays more money yet lacks such qualities. Why? Because I perceive other virtues of being a musician that go beyond the purely financial. This is my decision and I will not let myself be swayed or altered or CRIMINALISED for creating work, on the basis that this doesn't conform to a certain expectation, enforced by someone else who isn't me, hasn't lived my life or experienced what I've experienced.

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    Red & Black Music was set up in 2012 to stop musicians cancelling.

    This blog has been running since 2009 for the purpose of preserving the lessons learned in music management and committing them to account. It transparently documents the internal struggles of running bands, managing relationships and dealing with people; evidencing breaches of communication and accountability both on the artist side and the client side, in an open access format.

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