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What Happened To Diaspora Collective?

28/9/2017

 
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​What happened?

Remember this colourful logo? The kinder, yet ill-fated precursor to Red & Black Music? What happened?
Picture
From: HP
Subject: RE: Gig confirmation re: 16/08/2014
Date: 31 July 2014 at 12:39:07 BST
To: Red & Black Events, AM
Cc: "ST", Rory

I am not meaning to sound ungrateful for being offered work (thank you again), but I have to agree that the current organisation of R&B, though efficient in many ways, does come across a little on the cold side compared to the personal touch it carried when pitched as 'Rory Duff Trio' style work. 

Read More...
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​Here's what happened!

In August 2012, a lead vocalist withdrew from an engagement. Diaspora Collective closed as a result of this because the way in which the incident was dealt with was too lenient and could have created a negative client situation.

How did this happen?
  1. The vocalist cancelled a month before the performance.
  2. The vocalist got "let off the hook" too easily: the event contract wasn't enforced.
  3. Rory tried to find another vocalist.
  4. Rory couldn't find another vocalist so ended up taking some of the lead vocals himself, and bringing a slightly smaller band (a 6-piece instead of a 7-piece).
  5. This could have created a negative client situation. The client could have been easily entitled to cancel for breach, because the band brought to the event (6-piece) was not the band specified in the contract (7-piece).
​From: Diáspora Music
Subject: Re: Gig confirmation re: 08/09/2012
Date: 7 August 2012 at 12:33:21 BST
To: ZF
Hey ZF,
No worries! I'm disappointed, but I completely understand and totally support you - sometimes when you get an opportunity like this, you just have to go for it. I'm sorry that I haven't managed to get us (m)any gigs in time, but that is the nature of the business, I guess. Maybe we can work together in the future. Anyway, I'm happy for you that you have found a post that values you, because I think that you have got a lot to give!
Keep in touch and let me know when you're back in London, would be nice to meet you socially sometime.
Take care, all the best
Rory

On 6 Aug 2012, at 10:00, ZF wrote:
Hello Rory Duffy,
Good to hear from you but I regret to say that I have bad news.
I got a call back from an audition to work in North Yorkshire for a
year singing in a Hotel and the rehearsal starts between 20 August
till 10 September and I cannot be part of your band any more.
Its a shame because I couldnt sing once with Diaspora and this
audition was a long time ago (beginning of June).
I hope you find another Brazilian boy talented enough to make Diaspora
very famous and make you RICH!
Cheers
ZF

2012/8/5 Diáspora Music:
Hey guys,
Hope you're all good and having fab summers!
With a month to go until the gig, I'd like to arrange a couple of rehearsals with the London guys if possible so that we can bring everyone up to speed. Would be especially great to get at least 1 session with RF, ZF and JC together so that we can practise as a group?
Here are my dates up until 08.09.12

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​3 years later...

The agent of that same booking (08/09/2012), Jason @ Book Live, critiqued the exact measures put in place to stop such a situation from re-occurring:
From: "Jason @ Book Live"
Subject: Re: Event Diary 16/11/2015
Date: 1 December 2015 at 09:56:45 GMT
To: "Jo Mantini"
Reply-To: "Jason @ Book Live Music & Entertainment"
​
Jo

I appreciate you are focussing on a remedy for this but it is not really of interest to us. Our experience of R&B music has been a completely impersonal one, non user-friendly and the below proves this further. The Entertainment business is about making people happy and being approachable, generous and flexible. As you know, we run an agency, too. If we get it wrong we say sorry to the client. We haven't the time to assist you with your 'implementations'. My suggestion would be to try and be a bit more people friendly.

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​The end of Diaspora Collective.

The way in which the vocalist was handled was far too kind, far too nice and far too personal. Had Rory enforced the vocalist's contract, this might not have been so sweet but at least would have avoided the risk of such a potentially negative client situation. Diaspora Collective's bright, colourful and appealing brand/image coupled with its gay, friendly and camp business style undermined its credibility as a sustainable business model. Its approachability, generosity and flexibility became the death of it.

Diaspora Collective needed to "harden up". Musicians were taking advantage of the work freely available and creating too many problems by not honouring their promises and commitments. These were subsequently impacting negative, knock-on effects for the brand and the band's reputation among agents and promoters. Something needed to change internally. Diaspora Collective needed to crack down on communication and foster an environment where musicians were made accountable for their actions.
From: SR
Subject: Re: Thanks
Date: 16 September 2012 at 10:27:12 BST
To: Rory
Reply-To: SR
Hi Rory
Sorry to hear that Diaspora is splitting up.
As you know you were really well received at the CILT NW Awards and the room was still networking and to a lesser degree dancing to the end of your set.
What are your plans going forward?
Look froward to hearing from you in the near future and do stay in touch
Regards
SR

From: Rory
To: SR
Sent: Saturday, 15 September 2012, 22:04
Subject: Re: Thanks
Hi SR,
Hope that you are well and have had an enjoyable summer.
I'm writing to let you know that Diaspora Collective is closing down, and that Diáspora + affiliated jazz and world music projects are going under new management.
Before we do, we would like to request some feedback regarding Diáspora's performance on 22.06.12., which we will forward to the band's new management, as part of the ongoing development of the project.
Would this be possible? Feedback could be on anything from the assistance that you received from us in the planning / preparation of your event, right down to the delivery of the music.
We really appreciate your support, and many thanks once again!
Best wishes,
Rory
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​The start of Red & Black Music.

Rory was on the point of giving up. RF advised Rory not to give up. Just to re-clarify, the problems were at a musicians level. The trade unions were enforcing regulations and supporting musicians who campaigned about being paid fairly for their worth yet didn't think twice about breaching a contract let alone the various damages/repercussions that these unwarranted cancellations could trigger.
From: RF
Subject: RE: Gig confirmation re: 08/09/2012
Date: 13 August 2012 at 13:55:58 BST
To: diaspora

IT'S my pleasure Rory....
you know that i love your music...
im so sorry to hear that someone is not available that day, and sorry if I didn't understand much yesterday on the phone...it's already difficult about the language issue, plus I couldn't hear you clearly...
thanks for sending me the parts, but what I mostly need are the mp3 if you can...
if not I will just listen to them in your website...

Organizing, arranging, dealing with people is already difficult, specially in London and specially if it's a big band...sometimes I find it hard just when I play with a trio, so I can imagine and I perfectly know your effort and sometimes frustration...
Not sure of what you said about the future of Diaspora, but please try hard and don't give up never, and also find different musicians in London too, reliable people...it takes time but better having people who don't create problems, like cancel short time before or that don't answer emails...
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Enter Jo:

Jo advised Rory not to let himself be defeated by other musicians who had once promoted a so-called solidarity and "shared vision" yet undermined the very promises and commitments that this made possible in the first place, via their own lack of communication, accountability and decisiveness.

​Jo stepped in and saved the day. She created a partnership. A tighter business model which was steadfast, uncompromising and refusing to bend the rules for the unreliable musicians who had brought Diaspora Collective in its innocently naive, socialist optimism crashing down into the ocean (more recently, this resoluteness has extended to agents too). A "sterner" management style which would expose offenders for their inconsistencies. Hence Red & Black Music was created.
From: Red & Black Music
Subject: Re: Availability re: 20/07/2013
Date: 27 June 2013 at 11:39:29 BST
To: AP

Hi, AP,

Rory has explained to me the situation regarding your conflict, with Diáspora, on Saturday 20/07/2013. As your offer (below) was not confirmed in writing, you are under no obligation to fulfil the engagement, from our point of view.

However, I have also been in contact with the agent, and we are at risk of losing the booking if we cannot guarantee availability of the production, which means that we would be liable to pay cancellation fees to the other confirmed suppliers if it does not go ahead.

Could you therefore let me know how much flights to / from Spain would cost as it might be cheaper for us to take this expense than to pay cancellation fees to the entire production?

Thanks,

J

​Read More...
From: Red & Black Music
Subject: Diáspora
Date: 29 July 2013 at 12:21:05 BST
To: Diáspora Music

As we are not technically acting as an employer, we cannot use membership 'contracts' as such. This is why we are using 'certificates' as they are effectively casual, written agreements, which, unlike engagements (contracted on a freelance basis), are not contractually binding, i.e., they work in the same way as offers, where you are free to choose.

In theory, they outline our parameters / expectations which will hopefully be useful and informative. In practice, you are all busy freelancers, some of you working with multiple productions, so it is also an opportunity for you to stipulate your own preferences regarding your availability and / or membership within this particular production. 

I will continue to send and contract offers and engagements, so any availability and / or membership issues must go through me. For certain members, I need to know in advance any periods of unavailability for periods of 14 days or more.

Rory will continue to produce engagements (subsequent to a gig confirmation) including devising arrangements / programmes, organising rehearsals and acting as an on-the-day liaison, as well as doing auditions, but in terms of bookings, I am responsible for all O&E.

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​Communication

One of the principle and perhaps controversial measures we've put in place is all communications are made in a written form, via email. This is to ensure that the correspondence is captured in its raw, elementary form and not succumbed to the "Chinese whispers" effect of social nuance and appeasement. Have you ever tried to recount a verbal conversation? Has your account been completely 100% accurate? Or was any part of your explanation coloured/tinted by how you felt about the person or situation? How easy was it to look back at the conversation and properly analyse what went wrong? And what evidence do you have handy to prove/disprove the conversation anyway?

​No: enough is enough. We decided to strip down communications to their base form and eliminate any emotional confusion. Written communications allow the fundamental points of a discussion or agreement to be properly read, understood and translated with ease. They "cut out the crap" and trivialise a conversation to mere letters, numbers, words and phrases on a page. This way situations aren't taken out of context and the content/meaning of the message is transmitted clearly and emotionlessly.

​While we understand from feedback that this might be considered less 'personal': we believe 'personal' can be another term for taking advantage of someone. People are a detriment to one another as much as they are a compliment. People hold one another back as much as they move others forward. An agreement arising out of a personal relationship only builds up the threshold for misunderstanding, disappointment and disillusionment. A verbal conversation lures the correspondent towards believing in and buying into what the other person is saying, which is only relevant to the immediacy of that contingent time and place situation. The other person is actually utilising social appeasement to cast a mist of deception and to propagate circumstances conspiring in their favour, which ultimately serves their ulterior motive and purpose. This is a certainty, not a probability. We've seen it time and time again not only in our own work but in the work of others too. And the worst part of it is: it's impossible to testify/falsify if such off-the-record and "below board" conversation actually happened or whether it was merely a figment of one's imagination. Acknowledging this realism of defeat lays the foundations of our belief in reducing and simplifying business negotiations to their constituent elements, i.e., in writing.

Yes, we can be personal. Yes, we smoke, we drink, we have relationship issues, we party all night and indulge in drugs, sex and despicable behaviour just as much as anyone else :-) If you wish, we can interact with you on that level, too. If you want personal, we will give you personal. Lovely! (if you're not serious and are just hard out for a bit of banter then that's perfectly fine and acceptable, too: we won't get anything done but at least we will have some fun, hey! :D). However, when it comes down to the business, we're serious, we're dedicated and we want to get it right as much as you want to get the band right. Verbal communication, while lovely, and occasionally throwing in a tasty carrot, doesn't necessarily achieve anything tangible or concrete. Verbal communication can cause confusion: for better or for worse, it invariably poses an obstacle preventing action and decisive progress, on both sides.
​
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​Accountability

The second, and perhaps more controversial measure we've put in place is accountability. Holding people accountable for their inconsistencies via means of information transparency. This means we expose inconsistencies in the public domain by posting correspondence online in order to evidence breaches of contract and account for the who, what, when, where and why we've come to work in the way we do. Having communications in writing allows us to do this in a neutral, unbiased way. The simple reason for this is we want to please everyone: we want to at least prove we've taken advice on board, even if experience has led us to the conscious decision not to act on such advice, for whatever reason.

​This concept is at the heart of accountability. Neutrally publishing correspondence in its source format allows us to justify and formulate ourselves as a business, exercise our right to the freedom and deregulation of speech and cultivate an open accessibility of information. Not having correspondence in writing weakens our arguments, because it removes the evidence to back up our convictions and therefore undermines our striving for accountability.

​Withholding information for "political correctness" purposes is a cancerous force in such a music 'industry'. Miscommunication is the root cause to many of the issues documented and explored in this blog​; one that's detrimental to business, and ultimately, progress.

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From: AM
Subject: RE: Gig confirmation re: 16/08/2014
Date: 1 August 2014 at 21:01:16 BST
To: Red & Black Events, Rory
Cc: HP, ST

Hello Jo,

I have only just seen your email now. So by default I have not been able to fulfil the terms of your request. I spent some time last night contacting people to see if I could find a deputy, but am still waiting to hear back from some people so I can't let you know anything for definite yet. 

I understand that it's not ideal for me to pull out of the gigs at this stage, but I do feel that the situation could been handled in a more positive way. Also it is not reasonable for you make an ultimatum like that with such a short space of time to fulfil the terms.

Does everybody really need to be involved in these emails?

AM

​Read More...
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Where does this leave Jason?

Easy. Jason has the simple decision.

​Either, Jason can go back to the days of Diaspora Collective. Book a 7-piece band, fail to enforce a contract and bring a 6-piece band instead. Risk the client noticing and kicking up a fuss for breach of contract (after all it won't matter anyway if the entertainment business is about being generous and flexible).

​Or, Jason can accept the terms of Red & Black Music and understand that the label works in the best interests of its clients.

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Picture

Diaspora Collective

From: Book Live Bands & Singers
Subject: Re: Payment
Date: 17 September 2012 at 07:52:45 BST
To: Rory
Reply-To: Book Live Bands & Singers

Hi Rory
 
Thanks for your mail. We always send a link to our online feedback form after every performance. We do ask clients to complete it but they don't always do so and we always send any feedback to the performing artist, too.
 
I like the way you deal with clients.

Red & Black Music

From: "Jason @ Book Live Music & Entertainment"
Subject: Re: Booking Confirmation | 20.05.14
Date: 10 September 2014 at 19:07:35 BST
To: Jo
Reply-To: "Jason @ Book Live Music & Entertainment"

We're not comfortable with the way you currently work. It undermines what we do and your quoting system is unlike any other we have come across. No other artist quotes before confirming availability.

You wrote below that your number one value is communication. We believe the focus should always be on entertainment. Do let me know if you intend to continue working the way you do as it doesn't really fit with what we do.

Best

Jason

Comments are closed.

    Blog

    Red & Black Music was set up in 2012 to stop musicians cancelling.

    This blog has been running since 2009 for the purpose of preserving the lessons learned in music management and committing them to account. It transparently documents the internal struggles of running bands, managing relationships and dealing with people; evidencing breaches of communication and accountability both on the artist side and the client side, in an open access format.

    Purpose

    At Red & Black Music, we believe in accountability = learning from experience. This blog serves as a record of challenges we’ve faced and how we’ve worked to resolve them. By sharing this, we aim to demonstrate our commitment to professionalism, problem-solving, and continuous improvement.

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